It’s mid-July – which at SunnyLIFE means that summer has arrived, or more specifically our summer collection is being launched. The launch is the culmination of many months of work by so many people – it’s a big moment for us so you’ll have to indulge me a little.

 

I’m incredibly proud of the new range – it is truly the execution of our founding vision to furnish a complete sunny lifestyle. Early on, we identified the blurring of the distinction between living and entertaining indoors and out. Walls are literally coming down between living rooms and alfresco entertaining areas and SunnyLIFE is right there providing all the elements to complete that space.

 

I’ll blog about the this year’s categories individually (far be it from me to gush) – but our re-categorization will help convey how our offer is expanding. Beach – our original category, Kitchen & Dining, Living, Outdoor Living and Bathroom all include products that will help make your space and life more sunny.

 

The image I’ve posted is my favourite shot (from our photo shoot in May) – our cushions and acrylic champagne glass look so chic and LA. Phillipa, our model, looked very chic too.

 

Enjoy looking at the new collection online – it will be in store from next month.

 

Happy Summer,

 

Joel.

This entry was posted on Friday, July 16th, 2010 at 10:56 am and is filed under Joel Says, Summer 10/11. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.