With the new website up, product arriving and the summer season about to begin – I’m starting to get fired up! Last week I was in Sydney doing media showings for the new ranges. This involves assorted style editors visiting me at the SunnyLIFE suite overlooking one of our spiritual homes at Bondi Beach. The aim of these showings was to generate some excitement amongst the eminently stylish. The good news is that I didn’t have to work that hard because everyone absolutely loved the range!

I was very pleased to see the response to our new Melamine offer. This is the first season we’ve created a real outdoor table solution – which is long overdue, because I’ve always believed it perfectly fits into a SunnyLIFE. When we developed the range, we were focused on delivering a sophisticated and high quality product. I think we have hit the nail on the head with our Miami story – which appropriately enough would have looked right at home in Miami in the 60’s.

 Check out the full Melamine range here

This entry was posted on Monday, July 13th, 2009 at 11:22 am and is filed under Joel Says. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.