Have you noticed a buzz in the air? That can only be one thing – it’s time for the Melbourne Gift Fair. It’s the time when those fortunate enough to be a part of the gift and homewares industry converge on the Melbourne Showground’s to peruse the latest and greatest from SunnyLIFE.

I betray no bias when I tell you that our Summer 09/10 Range is the best thing you will ever see. I’m looking forward to catching up with all of our customers in person and I’ll be happy to sign print-outs of your favourite blog posts.

For more information on the fair click here.

With the new website up, product arriving and the summer season about to begin – I’m starting to get fired up! Last week I was in Sydney doing media showings for the new ranges. This involves assorted style editors visiting me at the SunnyLIFE suite overlooking one of our spiritual homes at Bondi Beach. The aim of these showings was to generate some excitement amongst the eminently stylish. The good news is that I didn’t have to work that hard because everyone absolutely loved the range!

I was very pleased to see the response to our new Melamine offer. This is the first season we’ve created a real outdoor table solution – which is long overdue, because I’ve always believed it perfectly fits into a SunnyLIFE. When we developed the range, we were focused on delivering a sophisticated and high quality product. I think we have hit the nail on the head with our Miami story – which appropriately enough would have looked right at home in Miami in the 60’s.

 Check out the full Melamine range here

Every year I look forward to July 1… That’s because I know summer is finally here! It the time of year when I wake up in the morning and can’t feel my ears, it’s dark at 5pm and I wear multiple layers when leaving the house. It’s also the time that the new SunnyLIFE website is delivered. The website features all of the new season product for Summer 09/10 so you can almost taste it warming up!

I absolutely love all of our new products and the images we created to capture them. There are so many highlights – rather than listing them it’s easier if I just direct you to explore the new site. Go and have a wander in the digital realm. What I will tell you is that I’m particularly excited about our new melamine and lacquer bamboo collections – I’m always excited when we’re expanding our service of the outdoor lifestyle.

A few key acknowledgements for the website… Jess, James & Tim – our trio of photographers, in particular Jess who shot the model and products on location. Jess – you made a beautiful girl (Melody) and an amazing place (Pt Leo) look even better! Great job. Thanks to Annika, our designer who styled the shoot. Thanks to all of those who generously supplied the fashions that allowed Melody to project some serious summer style.  In particular – Grace & Jets by Jessika Allen… I’ll be blogging about my friends at Grace very soon. Also – a big thank you to Shirley & Michael for use of the location.

I love getting feedback – so tell me what you think of the new site and the new range.

Happy Summer.

Love Joel.