I realised that I haven’t updated the blog for a few weeks (which is bad according to the trend forecast session I attended last week). So here’s a quick update to appease my Blog Related Guilt (BRG).

Summer is officially ending this weekend which is always a melancholic moment for me – because it means we’re as far away as we can possibly be from summer come March 1. The good news for me is that my head is able to remain in my favourite season because we’re in the process of finalising SunnyLIFE’s summer 09/10 ranges.

Everything’s coming together nicely and the ranges are looking beautiful. I’m going to give you more information over the course of the next few months – the slow reveal will prove much more exciting. I can tell you that the look of the season was inspired by the summer culture of the 50’s & 60’s – as depicted in the photography of Slim Aarons… Not quite as exclusive, but just as relaxed.

I hope this almost ended summer has been a great one for you.

Yesterday – February the 5^th, marked the official 5th birthday of SunnyLIFE. Given that there are always a million things going on in our office – it was entirely forgotten. So I offer a belated happy birthday to us.

I’ve often relayed the story that when we started the business – others who had done so before told me “you’ll know you’ve made it when you reach 3 years”. Upon reaching 3 years, I sought those sample people out and proudly announced the news only to hear “did I say 3, I meant 5”. Since then, the number 5 has been repeated as  the commonly held benchmark, so I hope you’ll allow me to view this as a genuine milestone.

Without becoming too indulgent, I will say that it’s been an unbelievable 5 years – a wild ride. There has been an incredible amount of knowledge gained and innumerable experiences for which I am very grateful. I still get a major thrill when I see someone using a SunnyLIFE product in the “real world”.

Ultimately, what is most satisfying is that Paul and I are still being challenged and excited by the opportunities that come our way. We really do have a great team who we work with and are always meeting interesting new people. There are amazing things underway in the business for the coming year and beyond – which means that, just like day 1, the outlook is sunny!